Thursday, March 26, 2009

Escape From Reality : Eat Some Candy

I ate a "KING" size "Watchamachallit" yesterday. I haven't eaten one of those in years and it was delicious! Mind you, I didn't mean to eat the whole thing. It was an impulse buy I made while standing at the checkout line at Walmart. I didn't scarf down the whole thing when I got into the car but had a little bit here and there throughout the day. Finally, about 9 o'clock last night, I took that last bite and had no regrets. Okay, it was 380 calories and I was a little regretful about that but overall, I was feeling quite happy with myself.

I've talked in the past about my obsession with the sweet treats but after reading an article this week in the New York Times, I've discovered that I'm not the only one who finds comfort in candy. I think it's safe to say most people are NOT spending money on big ticket items like they used to, but they are still treating themselves in smaller ways. Candy sales are soaring and here's proof: according to the New York Times article, Cadbury's profits rose 30% and Nestle's 11% in 2008. Hersey reportedly had a rough year but it's fourth quarter profits climbed 8.5%.

It's easy to understand. Candy is inexpensive and can be nostalgic, bringing back happy memories of better times.

So take a bite out of reality and sink your teeth into a big, chocolate bar. I did.

1 comment:

Sue said...

Must have Cadbury Egg and Marshmallow Peeps...How come I still have Halloween candy left over, but none from last Easter?